Women in the Looner community

A text about sexism, old stereotypes and questionable habits – by Maggy BerLoon –

Who is writing here and WHY??

I´m Maggy. A woman with visions, a self-confident Looner girl, a creative entrepreneur. Since I´ve become a part of the Looner community about four years ago, I’ve made a lot of experiences. Besides a whole load of unbelievable beautiful situations with lovable people, I also had to deal with some negative and sexist experiences. Ultimately, every single one shaped my way of thinking. The topic of sexism/feminism accompanied me for a long time now. Since I was a kid, primarily when I was a teenager, I felt this strong urge to break out of old role model thinking, stereotypes, and related expectations. De facto I still feel this urge today, and that´s the main reason why I´m writing this text. I´m one of the few women, who are an active part of the Looner community. I´m one of the few Looners (no matter if women or men), who owns a real social media profile, who shows her face and who takes a stand. The fact that I have to point this out, makes me think. It shows me that there are things we should think about that we can hopefully change them in the future.

Even though we live in an age of enlightenment, there are still deeply rooted mindsets and behaviors, which are often quite naturally adapted by a lot of people unconsciously and automatically. Some of them shock me greatly. Depending on the bubble of information we are currently floating with, we only get to know one or the other side regarding this debate. Luckily, the voice of those who stand up against sexism is becoming louder, so these bubbles will hopefully burst. I found my voice as well and use it in this moment once again by describing my experiences regarding this topic from my female point of view.

Those of you who are already annoyed by this topic in general and maybe roll their eyes now when reading the words SEXISM and FEMINISM are welcome to put on the next senseless TV-Show. I guess you don’t have enough openness anyway, as well as the willingness to reflect on yourself (which are the necessary prerequisites to process my words). I don´t want to attack someone particularly, nor to pillory you. Everything I write about is related to my subjective view and experiences, which I gained so far.

However, if you´re becoming angry or pissed at some point, bullseye. I apparently hit the mark, and I suppose it wouldn’t be a bad idea if you, in particular, begin to think now. I guess a human can´t demonstrate more strength.

There are more male than female Looners!?

I often heard about this thesis and my impression is, that it´s indeed true. But for real? And if so, why is that?

Assuming there are more male Looners. Maybe that´s just because men have the early opportunity to confront themselves with their sexuality and needs; historically speaking. Most porn films, magazines, etc. were made by and for men. It´s natural in our society that men confront themselves with their sexual pleasures, satisfy them and talk about them with others. Hey, that´s more than just okay. I would have wished for such a positive, open and confident handling of one´s sexuality for us girls as well and I honestly still do.

Thanks to outmoded gender stereotypes and to the old-school erotic branch, women became a natural object of sexual desire to the opposite sex. But what about our needs, our fantasies, and our intimate desires? Talking openly about sex without any judgment is not taken for granted for many women. Silence, shame, and evaluations of any kind are still there. What would you think if I told you that I regularly consume porn and masturbate since I´m a young teenage girl? Imagine that I am still enjoying those things and at the same time I´m in a happy and satisfying relationship. Luckily the porn industry is changing, too. And thanks to Erika Lust and Co there is more interesting, authentic, high-grade and very attractive sex-positive content. For example, there are films/porn sites with real people, who enjoy themselves (XConfessions, Ersties, luciemakespornLustery) or magazines (Math Mag), blogs (welovegoodsex, COMECURIOUS) made by women. Porn, which doesn’t show us an illusory world with sexist stereotypes. Porn, which doesn’t only exist to please men´s desires.  So, women can identify with it, because now it´s all about satisfying the desires of BOTH parties. It´s more authentic and with real emotions.

So, it´s probably the case that there might be quite a lot of Looner girls out there, who just don´t know that they have this preference because they never were really able to explore their sexuality.


Another possibility is, that they just want to keep it for themselves and prefer to enjoy their fetish privately. Crazy huh!? (-> be aware of irony)

Not everyone feels the need for creating a social media profile to exchange thoughts, experiences, etc.. Of course not! From my point of view, this is an increased form of openness, and of course, everyone should decide on their own, how far they’ll go and which kind of transparency feels good to them. Because after all, sexuality is the most intimate and personal thing there is. That´s why it´s more than just okay to talk about and enjoy your passion with trusted persons. Period. The most important thing is, being honest with yourself without any judgment, shame, and fear. Self-esteem is the keyword. When you start thinking like this, you can just ignore the opinion of others. It´s okay to feel needs; it´s okay to love yourself and to do whatever makes you happy. It´s more than just okay since we only have this one life. So, make something of it!


But, it´s also possible, that women created a social media Looner profile, but deleted it again thanks to the reactions. Unfortunately, I observed this behavior quite often in the past. In this context, I often read „it´s too much for me“. That´s a pity. Because it happened that women also start to confront themselves with their sexuality and some even look openly for like-minded people. But since women are often just seen as an apparent object of desire, an open-minded and value-free exchange isn´t possible in this case and can become a challenging ordeal.

Women are no fair game. We´re not a simple sex object!

Beforehand, let me give you a short impression of things that can happen when a Loonette becomes a new member of the social media community (of course, this does not principally measure for everybody):

Male Looners often use an entirely anonymous profile, where everything (name, picture, description, sometimes even gender) is fake. Even if not, the internet provides us with a natural anonymity. Well, it´s not uncommon that such fake profiles ask Looner girls to come out DIRECTLY with some private and personal details. „What do you do with balloons? Can you send me a picture and make a video for me?“. They don´t ask such questions after getting to know each other, no, it´s often the first thing Lonettes have to read. A nice „Hello, I´m…“ is mostly missing as well. Instead, they´re like „ Hey, Baby“ or „Hi sexy, nice things you´ve got there“ (Balloons? Tits?WTF?). But, hey, at least they sometimes use the word „please“. „Would you please send me some naked pics of you? No? Why? But why not? …(silence)… Hello??? But please!!?“. Complete sentences are rarely used, and often one word seems to be enough. If there´s still no reaction, it can get pushy, and for example, a lot of question marks will follow. I mean, sure, how rude of those women not to respond and to please men´s desires, right!? (Attention, irony…) Seriously, what´s the deal with that? That´s how you degrade women to a simple sex object. It´s really strange, that women are not interested, isn´t it!?


How to deal with it? I made the experience that it´s better to ignore and to be above such things. That´s what I also recommend to other ladies who are struggling with this and ask me for help. But should this be the consequence? Somehow I think it´s sad that women acquiesce such outrageous behavior with ignorance and accept it. Sure, there´s also the possibility to block such profiles, but this doesn’t make a difference except for one´s list of blocked people getting longer and longer. So, what to do? You could also react by making a statement of course. But isn´t this exactly what this person wants? I´m talking about attention?! Women invest energy and time into a message which they hope will make this person start to think about their behavior, understand the problem, apologize for it and change it at best.

But what if this person gets aroused just by writing with you? If his intention was just to get your attention and maybe to provoke you? I suppose we´ll never get to know the exact motives in detail. The only thing we do know is that it might feel right to make a statement, but in the end, you just wasted your time and energy. Don´t get me wrong; I think it´s good and extremely important to speak out, prove integrity and to not put up with everything. Especially regarding sexism. But often such particular chats just lead to endless discussions, which won’t make you feel happy at all. Most of the times you are just angrier in the end. So, maybe it´s better just to leave it as it is, don’t provide such rude behavior with a stage, ignore and block it. Or just go with a short statement and then say Bye Bye, but don´t let this behavior overrule you so that it wins.

Let´s walk through it step by step:

When a female Looner girl becomes part of our social media balloon fetish community and uses a real authentic profile, she receives tons of requests from male Looners with mostly fake profiles and from fake women. Maybe such Looner girls are happy about it and feel flattered at first. But when explicit, as well as shameless and outrageously inviting messages, become more and more, this might turn out to become exhausting and annoying. The consequence often is ignorance, blocking such people, creating a fake profile yourself or merely delete everything. Great. So, nobody benefits, neither women nor men and especially not the Looner community.


Cheated to by others with fake profiles…

As mentioned above, a lot of people with fake profiles are active in our Looner online community. First, here´s my definition of a fake profile: fake picture (perhaps stolen from others and without any tag, link or credit to the owner), an utterly wrong description (if there´s any in the first place). All in all, EVERYTHING is FAKE! A lot of Looners use a fantasy name, but everything else is real and authentic. That´s not a fake profile in my point of view.

WHY a fake profile? So, nobody gets a clue who´s behind all this? Maybe you are afraid a co-worker or someone else notices you and finds out about your fetish, which would be a total disaster, and everything goes downhill from there!? A fake profile must be the only possibility. Motives are for sure individually diverse. Yes, the balloon fetish is not that well-known and taken for granted as other sexual preferences are, like the latex fetish, foot fetish or BDSM for example. To handle such an intimate thing openly is not necessary of course. It´s only relevant, to be honest with yourself and your partner. Sure, everybody should decide on where their limits are for themselves, and so should you! This is good and highly important if you want to protect your person and your privacy. Everyone should confront themselves with this topic.

Anonymity provides us with freedom. So, it seems to be more comfortable to open up by using a false identity. But it also provides us with the freedom to behave wholly bold and rude. Intentions are completely different and can’t often be recognized at first sight.

That´s why at first caution and skepticism is essential. But besides that I also want you to think about the following thing: Isn´t your own identity in particular important to get to know others and to start an open exchange? Is this extent of falsehood really necessary? Isn´t it sufficient that you use a private profile, maybe also combined with a fantasy name/picture and decide for yourself, who you allow to see your posts, which requests you accept and with whom you start a conversation with or not?

The mass of fake profiles seems odd and discouraging. Especially when you are a newcomer or a female Looner, and you get bombed with requests by such profiles. That doesn’t reflect well on our Looner community, which is sad since besides all these fake profiles there are also a lot of open-minded and lovable Looners as well, of course. But thanks to all of the fake profiles it can be quite tricky and frustrating to find those friendly personalities and to get in touch with them. I mean, almost every one of us knows how liberating it might be to see like-minded people and to exchange for the first time. So, why the hell, do we make it so hard for us and for others? Why do we embody and promote that it´s better to hide? Do we not put ourselves in a closet and stigmatize ourselves by this? Do we not agree in some way with the voice, which is calling: „Balloon fetishists are weird freaks“ with this behavior?

If you think that the only chance to open up is to use a fake profile, that’s okay. It´s much better than living an unhappy life in quiet. But why should you insist on such a dimension of anonymity? Because doing that is a thing within the Looner community? Because of laziness? I do not understand it. Haven’t things already changed during the past years? Do we really need to hide like this? Maybe so, if everything is just about meeting your needs, fast and easy.

It´s not uncommon, those female Looners receive a picture of a balloon (with or without a male on it) by a fake profile without any comment, just the question: „What should I do with it?“. Maybe also the good old dick pic follows or Looner style: a nude photo with a balloon. If the woman doesn’t respond to this „interesting way of making contact“, question marks and pushy behavior are often the results. Unfortunately, you´ll always and everywhere find such brash people, that´s nothing new. But, it´s getting problematic, if you hope to get in contact with other Looners in a personal and open way by using a counterfeit profile and ultimately all users of fake profiles might be seen in the same way as such brash people are. This can happen quickly because it´s difficult to differentiate. How the hell should we know what or who is hiding behind a fake profile!?!

But the most irritating and problematic issue is, that a lot of male Looners are hiding behind female profiles! A possible reason might be extreme shame or men hope to get in touch with other women easier by abusing the girlfriend factor. Another possibility is that this person hopes to get the same reactions and feedback as he thinks women get.

Straightaway, I can think of a lot of various female fake profiles, which pop into my head. I have to admit, that I´m shocked by this.

Please, just stand up for your gender in real life as well as in virtual life. To delude others like this is a no-go from my point of view! Personally, I always feel somehow abused by such experiences.

So, dearest fake women, let me say this to you: us women and men are not stupid, and we notice whether you use an authentic or phony profile, some earlier and some later. Finally, there is always the google image search to bring some light into the darkness. As the saying goes: The truth always comes to light, my friends.


How do I get to know a Looner girl???

When men ask me this question, I immediately think: Why a LOONER girl? Why not just a woman?

Isn´t it all about meeting a human (maybe even more, whatever you are into of course), with whom you feel comfortable and be yourself with 100%? Where butterflies flash over and mate? With whom you get weak knees and a pleasant feeling of affection, trust, and love?

I’ve gotten the impression more and more that it´s only about finding a private custom Looner model, who simply should satisfy your needs. Hey, I mean, if she´s a Looner herself this should be an easy thing right!? In this case, your sex life must be perfect, and you don´t have to have an uncomfortable conversation (from your point of view!) with someone. There would not be the need to open up and to be afraid of an adverse judgment like you are a weird freak and this might lead to the end of the relationship. So, it´s a beautiful imagination just to find a real born Looner girl. Together you can be in seventh balloon heaven…

But who says, that this Looner girl is interested in YOU? I think it´s quite rude of you to assume that.

I don´t preclude that such an encounter is possible and if both parties are interested in each other, perfect! But I think that in most cases everything happens differently. Unpredictably and often unexplainable. There is never the guarantee for a fulfilled sex-life In the first place, just because your partner is a Looner as well. What if you are afraid of the burst, but precisely this gets her going? Or she´s just into new and fresh balloons and hates the smell of old ones, but you enjoy it to be surrounded by them all the time at your home. Or she loves the color blue while you only prefer rose!?

Sexuality is the most intimate thing there is, and needs, desires, and wishes can alter from time to time. At least they are not always the same. In order to enjoy a fulfilling sex-life for BOTH parties, it´s more than necessary to talk openly about one’s fantasies/fetishes, etc. at some point.

So, doesn´t everything depend on the human as a whole? Isn´t everything about trust and your way of communicating with each other?

In all respect, there will always be ups and downs, as well as situations where it´s important to talk to each other in a tolerant and respectful way without questioning the whole relationship in the first place, even if the sparks flew before.

So, please stop looking for THE ONE LOONER girl and stop keeping your horizon small by doing so. You better open your eyes and ears for everything that happens around you. Doesn´t everything turn out different in the end, no matter what? So, just go with the flow, see what happens next and stop striving for your perfect image. With the right person, such an imagination can´t hold up with anyway. I´m sure, that somebody who reacts with contempt, mockery and a lack of understanding when you open up about your most intimate feelings, won´t be THE RIGHT ONE.

Just to let you know: I wasn’t a Loonette myself when I met my husband Jan almost twelve years ago. I had no idea that something like a balloon fetish even existed…


If someone shares sexy pics online, it doesn’t mean that this person is also willing to share MORE with you.

Quite a lot of men and women merely enjoy taking and sharing pictures of themselves promiscuously. Some with more, some with less aesthetic aspirations. But that´s not the point. Because, as we all know, luckily tastes are different.

So, if you share an explicit picture or video, you´ll receive reactions, and those might be explicit, too. I mean, of course, if you expect something else, this would be a little bit naive. It´s not about the reactions in general, but more about how they might be like. It´s not what you say, but how you say it. Responses should be characterized by esteem and should not degrade a human to a simple object of your desire without any personality an of whom you can expect more and more and more. Every human has feelings and it would be nice if those were treated with respect.

Just because women/men like to share sexy content and handle their preferences in an open-minded and honest way, it´s not obvious that this person is interested in MORE. With „MORE“ I mean for example to produce a private custom video just for you, to meet in reality, etc..

If women and men feel joy and are happy with producing sexy Looner content like pics, videos or other explicit stuff, that´s a great thing and good for them. At this point thank you for your openness. But it´s their decision how far they’ll go, not yours. Everyone should respect that without questioning it. Scrounging is unlikable, that’s my opinion.

Last but not least: My bottom line

I´ve written a lot of my chest now, and I hope that I could inspire you to reflect and think about several issues.

Besides all the negative things, I’d like to point out that there are also equally or even more positive things to say about the Looner scene. There are a lot of lovable and inspiring people with a favorable attitude within our community. So, please do not be discouraged by the black sheep. And please, don´t let us put up with their behavior silently and let’s not accept it either. This cannot be the consequence nor the bottom line.

Furthermore, let us find our voice and together look positively into the future. Let us be loud when we notice sexist or disrespectful behavior and make us not tolerate it. Everyone should feel welcome and valued, shouldn’t they? No matter whether we are women or men, all of us are only humans, we own the same rights and should treat each other like that. It´s unacceptable that women are perceived as a pure object of desire and outdated stigmatized role models influence our behavior. It´s also not okay that fear has such a significant impact towards our actions, that we prefer to hide and get in the way of our own individual happiness. Isn´t this what everybody is looking for? To develop freely and be happy?

I´m glad and thankful that I don´t live in the 20th century anymore, where self-discovery was a privilege for the straight white male. Theoretical we could assume, that these days everyone should own this right and regardless of gender, skin color, heritage, and sexual orientation. But the different behaviors I talked about, show us that unfortunately, it´s not apparent yet. It´s my wish for the future that this changes; for all I care, step by step. If we want the fetish to find its profoundly rooted place in our society, shame to scram and a growing Looner-community involving men and women, we need to say goodbye to sexist behavior, train ourselves in self-acceptance and meet each other with tolerance and respect.

Even if this sounds cheesy now, it´s never too late to change the world. At least not when you start with your own world, which happens to be in your head. I´m convinced of that!

For those of you, who made it this far, THANK YOU for reading this text!



2017, you have been a crazy year!

An end-of-the-year review by Maggy BerLoon

Now, at the end of the year, it´s good to think about everything that happened. It´s good to think about the beautiful and not so beautiful things. This year was one hell of a rollercoaster. Although it was often really challenging and besides all the sweat and tears, we also had quite a lot of happy moments. A full bottle of life with a tremendous amount of new experiences, regarding our job and personal life. The last one, like private experiences and challenges, have had dominated the year 2017, so this is going to be quite a personal end-of-the-year-review. Just to let you know in advance.

To summarize it:

In Dec´16 we left our beloved home in Berlin and moved to Radevormwald. A sleepy place in the middle of nowhere but nearby (about 40-minute drive) to our hometown Solingen. This giant loft surrounded by woods and a small river should make us happy, regarding our job and private life. At least we hoped so. It´s important to take notice of this past year´s event since it had a significant impact towards the year 2017.

In Feb´17 we realized that Radevormwald is not our thing:

So, Jan and I decided to look for a new home, again. This time it should be a flat AND a separate office. To combine work and living as a married couple and business partners at the same time can be quite a challenge. It can be tough, especially, when your surrounding offers you nothing but nature. It wasn’t possible to meet friends and family spontaneously because they still lived too far away. We started to feel isolated and began to get on each other´s nerves. Somehow this is a logical consequence when you are a couple and spend every single minute with each other. To live in the countryside was a romantic imagination, but it´s not our thing at all as we had to realize quickly. If we wanted our relationship to remain happy, we had to change our spatial situation.

Of course, before, we were aware this could happen. I mean, the change form a big city like Berlin to the middle of nowhere is extreme. But you always know afterward whether it was the right decision or not. Shit happens. But what the heck. Ultimately you still own the possibility to change your situation, always. Even if it would have been easier to move to our hometown Solingen right away, we needed this experience in Radevormwald to appreciate or hometown again and see the good sights of the city. Honestly, back in Berlin, I never thought it was possible to move back to Solingen and become happy there – so I thought. Thanks, Radevormwald.

May 8th was a special day:

I turned thirty years old! A little bit nervous I looked forward to this event, but ultimately I just felt great. Thirty years is an excellent age! Somehow I slightly did feel more grown up, but at the same time, I don’t. Overall I stopped caring about several things, like the opinions of others for example. A pleasant feeling of indifference started to spread. I know who I am and what I wish for my life. A wonderful sense.

I spent this special day with my most favorite person in The Hague. Vacation became a scarce thing, so Jan and I spent some beautiful days there and recharged our energy reserves a little. We needed energy for the future removal to Solingen, or better said the future removals.

May and June`17 were supposed to become exhausting:

We did two removals at the same time and completely without a moving company! Now, finally, we returned to our hometown Solingen, back to old friends and family. But the biggest change was going to be the separation of living and working. On the one hand, we moved in the coziest flat of Solingen and on the other hand our BALLOONS UNITED OFFICE was born or more precisely, the freilust OHG headquarter. As besides we started a company on which roof BALLOONS UNITED and LOONERS UNITED operate. Who knows, maybe more and other projects will follow in the future, but that´s of secondary importance.

Now, after several months passed, I can tell for sure that it was the best decision to split living and working and move to our hometown (although we´re missing Berlin big time). It´s just an awesome feeling to come to our office every single morning and to return to our comfy home in the evening to relax. Although it´s been a long and exhausting period until we finished removals entirely since we continued working during this time, every single drop of sweat was worth it.

In a long time, I finally feel like I arrived and I´m very thankful for this. Now Jan and I can continue with our lives. At this point, I would like to thank everyone, who supported us during this time!!!

July´17 became exciting:

For the very first time, we returned to Berlin after we left our beloved adopted home. To be honest, I was scared shitless of this trip. I knew that this confrontation would show whether it was right to leave this town or not. I was afraid that after returning to Berlin I do not want to go back ever again and realize that moving to Solingen might be the biggest mistake of my life. A very emotionally charged journey. Luckily it became clear very quickly that we made the right decision. It was just wonderful to be back in Berlin and visit hardly missed friends. We spent a fantastic time together and welcomed some new family members since some of our friends have had a baby. It was just incredible, and at the same time, I looked forward to going back to our old new home at Solingen. I might say, we did everything right.

In August`17 everything went upside down:

After we almost finished our removals and were one hundred percent sure that it was the right decision, finally, after an extended period, our life felt calm and fine. The past ten months (starting with us leaving Berlin) were challenging and took a lot of effort and energy. Nevertheless, we felt happier than in a long time before and were full of enthusiasm to finally work on projects, which had to wait during this extended period. However, sadly everything turned out completely different suddenly.

A very very close family member became the final diagnoses after a longstanding cancer disease. So after a year-long fight including many ups and downs, it could be over at any time at this point, no more hope left. The following weeks were the hardest experience Jan, and I had to deal with so far. But our luck in this misfortune was that we were HERE, not in Berlin, not in Radevormwald, but with our family. So, we were able to go down this difficult road together, which ended in early October.

Yes, unfortunately, this is also an essential part of living. However sad this is, it binds us together, makes us stronger and shows us that life can pass by quickly. So, the most important thing is to live, live, live and do what makes you happy (whatever this means individually), as well as worrying less about things. Period.

October´17 was challenging, but also brought an amazing incident with it:

We hired our first employee. So, our freilust-family welcomed a new family member, and from the very first day, it felt like Claudio has always been here. We complete and inspire each other perfectly; things can continue like this. To be an employer yourself is somehow crazy and fantastic at the same time. This did also increase my wealth of experience, and I´m pretty grateful for it. Every morning, I look forward going to work and spending my day with Claudio and Jan. Now, it´s possible to split up tasks and working fields to hopefully become more productive. But besides working, we just have a lot of fun together at our office.

Well, I enjoy it big time to be an independent entrepreneur and to see how our company develops (a few years back I honestly would have never imagined that). Okay, okay, from time to time I´m also sleepy and unmotivated, but to know, that I could quickly decide for myself where to get up or not, makes things easier and motivates me again and again. Everything I do, I do it for myself and our company, and now others participate as well. That´s just incredible! To be self-employed and this together with my husband is the most significant thing that happened in my thirty years of living and is worth any effort and risk. To see how our team is growing and to observe how someone becomes enthusiastic about our matter without ever knowing a thing about it before, as well as becoming a valuable member in a short time, is insane and makes me extremely happy.

At this point, I would like to thank everyone who did and still support us on this path. Thank you, dear reader!

My conclusion of the year:

So, that were the most life-changing experiences of my year 2017. As you can probably see, balloon related topics come off badly as I think. It feels like the past year consisted primarily of removals, enduring, functioning, recuperating and standing up again. Yes, there also were quite a lot of happy, rollicking and beautiful moments as well. But all in all, it was a tumultuous and exhausting year. To be completely honest, I´m relieved and happy this year comes to an end now, and I look forward to the new year in a positive way. Furthermore, I hope that my review of the year 2018 will be full of balloon and Looner related things. But I´m pretty confident. After we went through so many stressful situations, the conditions couldn’t be better now. There are a few exciting and thrilling things waiting for us, for example several PR-stuff, special meetings towards Looners (I can´t tell specifically), hopefully working on reserved projects (if I say too much now, I suppose I´ll get a problem with Jan, so let yourself be surprised) and my personal highlight: in May we´ll come to the USA and travel through California. There we´ll also be some special meetings with single Looners, which I look forward to. But beside the meetings, I just can´t wait to make a catch at our bucket-list and go on our first long and big vacation since we are self-employed.

My dear year 2018, I look forward to meeting you, and I´m curious which surprises you´ll have for us. I look forward to new experiences, new meetings, and hopefully a lot of new Looner-adventures.

My dear readers, I hope you will accompany me and I wish every one of you an incredibly great new year filled with much life (but only the good type please if possible, if not, suck it up and go on).

Stay healthy and happy. See you next year my dear friends. I´m excited!

Bye, bye 2017 und HELLO 2018! 


Balloons United_Looners United_calendar 2017_Loonergirl_Balloon Fetish_Looner

– On December 1st, 2016 this blog will already be 1 year old! –

Since we are moving during this time, I promised you an early birthday surprise, so here we go and I hope you like it:

A looner calendar with some of my pictures (dates in German | 30×42 cm | signed + personal dedication)
+ a discount code for my lovely and awesome looner friends

Use the code:


(in the shopping cart) when ordering a calendar and you save €5!
THANKFUL, HAPPY, PROUD. I love you to the moon and back and look forward to many more looner years.
Keep on rocking!!!


Yours Maggy BerLoon

There are news in the balloon wonder land BALLOONS UNITED


– Some informations to keep you updated and a short look into the future of this blog – 

First of all SORRY!

Since it was indeed a little bit quieter here in the blog (than planned) for the last weeks, I have to say: dearest looner and balloon friends, I’m extremely sorry about that! It’s not because I don’t feel like it anymore or I’m running out of topics or something, it’s quite the contrary. I’m really frustrated about the fact, that I didn’t found time to write new blog posts and honestly, I’m having a bad conscience towards you. I would have liked everything to be done immediately and in the best case already yesterday. But you can’t have everything, right!? Those of you, who had a look at BALLOONS UNITED in the last days might already know what’s up in our balloon world…

BIG NEWS at our balloon wonderland – We are moving!!!

Right now I’m working on several things at the same time, and so does Jan. There are some unexpected big changes standing right in front of us: We are moving all our stuff and all our balloons to another nice place. It’s about 550km away from our actual home right now, but nearby homeland and surrounded by nature, a really lovely place to be. Unexpected we managed to find an awesome and unique stay, where we can life and work properly with a lot of space. After 4 years now we say bye bye Berlin and I suppose this won’t be quite easy. But hey, we are not out of the world and I’ll make sure to get my regular dose of Berlin if needed. Honestly the last months wasn’t that easy because it has become very tight at our place to work and life properly. So we need more space to get more and more balloons. Well and sometimes a new opportunity just comes out of nowhere. In such a case you have to make a decision, listen to your stomach and when it feels right to simply do it and wait what will happen next. 

Since the beginning/middle of October our move is certain and the whole thing needed a lot of our attention during the last weeks, as you might imagine. The preparations are in full swing and aren’t finished yet. What this means exactly for BALLOONS UNITED and our shipping, you can read HERE. Of course there have to be some restrictions, but as an excuse for this issue Jan and I have a tiny little surprise for you.


Whatever, what will happen to the blog?!

EY, nothing will happen! Such a question is absolutely unnecessary. Of course, I´ll continue and write new blog posts, but I just can’t exactly tell WHEN and I hope you can be patient and understanding. 

Now we first have to manage our move and bring BALLOONS UNITED and the shipping back to live as fast as we can, so all of you will receive their balloons. And then there is Christmas. If I will find some space to write during the meantime, maybe there will be something new here in the blog, but I won´t make any promises so nobody gets disappointed.


BUT nevertheless you can look forward to the future, because:

There will be new balloon descriptions (starting with the CATTEX 32″ Longneck -> great thing), probably a new interview (maybe more) and maybe 1, 2 guest articles (If someone feels touched and also want to write something, you are welcome! But only serious requests please). 

But now here’s the best thing, because LOONERS UNITED is going to turn 1 year at December 1st and I have a special birthday surprise planned for you!!! I’m sorry, but it’s a little bit too early to tell you more. Nasty and mean me, I know. Don’t worry, during the next days you’ll get to know more and I won’t torture you too long, since the birthday is right in between our moving time ( Nov 21th – Dec 4th). So just wait and see.


Some closing words, but actually I just want to THANK YOU!

Honestly, the last months have already been really exciting. A lot happened and it goes on and on and on. I just can’t believe that LOONERS UNITED will be 1-year-old soon and celebrate its first birthday. That’s so awesome and the reason why I just want to say: THANK YOU!!!

Thank you for supporting Jan and me, for giving me feedback, for enriching me with your ideas and thoughts, for motivating me, for inspiring me and and and. I could continue like this forever, but I don’t want to smooth-talk you. It’s a fact that without you this whole thing would be senseless and I´m feeling so thankful. I love you guys!

Soon a new chapter begins for Jan and me at a new place in a new „town“ (if you can call the tiny place anything like this) and we are really looking forward to it. We are more than just curious, extremely excited and just can’t wait to leave the move (and this stressful time) behind us to let everything go and flow at our new place. Of course, I’ll keep you updated.

Until then ENJOY and because Jan and I don’t have much time for looning, I have an assignment for you: please compensate this for us and have even more fun with balloons!

Kisses, your Maggy

Balloon fetish? How to tell my partner that I´m a looner!

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Countless times I´ve been asked in the past: „Maggy, how should I tell my partner that I have a fetish for balloons!?“. Since I´m not a couples therapist or an expert corresponding to this topic I can´t tell you THE solution or give exact instructions. But I can try to give you food for thought and maybe some little tipps. At least I can bolster you up.

Where is the cause?

The question is: Where do such inhibitions and problems to open up about your fetish come from? Is it the fear of rejection? Is it the fear of being alone? Low self-confidence? This might all be an explanation, but in the end, it’s absolutely individual and a lot of factors can play an important role. What do I want to say? Everyone who feels addressed in some way now should just think about where his own inhibitions might come from. Sometimes it’s easier to find a new way after recognizing the „problem“.

Love yourself and find your path

Of course, everyone should decide for their own how to deal with his preferences. I mean whether it’s in an open way or not or with whom you talk about it. After all, it’s the most personal thing ever. As long as you find a way which makes you really happy and satisfied everything is great. But if you don’t, then change something. It’s as simple as that. Friends, you only live once. So don’t waste your time and take the risk to get happy. Primarily you are responsible for your own happiness. Just start to accept and to appreciate yourself and your fetish. To talk to someone about that might be a first step in the right direction.

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Go for it and don’t wait too long

It has to be the right moment!? I_m saying that’s bullshit! Because how does the right moment look like and isn’t it just an excuse to be able to always postpone it in the first place? I think the perfect moment is only an illusion. All depends on your own perspective and if you want to you can always find something to complain about.

So don’t wait for that perfect moment. The danger is just too high to waste too much time in the meantime, maybe days, weeks, months or even several years. I can’t imagine this behavior enriches a relationship and I suppose it’s quite the opposite. Just imagine the following situation: You are in a relationship for quite a long time now which is characterized by honesty and trust. At least you think so. Everything is fine and wonderful. Then you find out about your partner’s fetish for the first time. How would you feel?

So I can just speak for myself, but I suppose I would be greatly surprised, shocked and probably a little bit angry. But most I would be sad. Big times. Sad about the fact that my partner (of whom I thought he would be honest with me) didn’t entrust his inner feelings to me. This would tear a hole in our relationship, which would have to be repaired again. Of course no impossible thing. Together you can manage A LOT, but there’s also another way. Such a situations can be avoided easily if you talk to each other early.

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To tell your partner about your own fetish is the most intimate and personal thing you can do. This is a huge display of trust and can bring two people closer and weld them together. I remember well when Jan told me about his preference for the first time. I was so touched and felt more and more in love with him and not because I found the fetish cool (At this point I couldn’t do much with it. I’ve never heard a thing about the balloon fetish before and I didn’t know whether I would like it myself or not!). It was just that I appreciated it a lot that he trusted me and opened up. So if you live out the fetish together afterward or just try it once or you find together another way of dealing with it: this is up to you and can be very differently. But I think the most important thing is to accept and to RESPECT each other. With your strengths, your weaknesses, your quirks, and your kinks.

Yes, maybe this might sound cheesy and dreamy for some of you, I don’t care, because I believe in real love, however, this might look like.

Maybe some of you think right now: „But what if it doesn’t come out that way? When there is a negative reaction? And so on and on and on???“ Friends, what is it then? Maybe this is a crushing knowledge at first, but I simply think it’s not THE RIGHT one then. I can only think of one thing in this case: If you don’t try, you’ll never know and maybe you’ll think about this your whole life. Afterward, you are always smarter.

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Do you know your partner’s preferences? Asking might be a good start to talk about sex stuff…

I admit that I also had my problems to confront myself with my own sexuality and to appreciate my own person. After Jan told me with a trembling voice about his balloon fetish I didn’t only appreciate it, it also encouraged me to do the same thing. In particular to deal with my own feelings, to accept myself and to communicate my needs. That’s how we emerged to such open-minded people, which we are today and I suppose this development will continue our whole life. In which direction remains to be seen.

To sum up, I shall say that it’s not a matter of you „outing you towards your partner“, it’s about making your common sex life a subject of discussion and exploring it together. Possibly you carry too much about yourself and your fetish and it happens to be something inside your partner, which you don’t know a thing about. Did you think about that before?

This also might be a great start to talk about your common sex life in the first place: Just ask about hers/his preferences! Ask her/him if there is something special she/he is into or would like to try one day. Are you once in the topic, it’s your chance to open up. Well and then just wait and see what happens. If there will be a strange glance, an unpleasant word or something, don’t loose your composure. Surprised reactions can have a different look and doesn’t tell a thing about the actual point of view. It’s much more important how both of you treat each other in a long term.

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Head off. Talk. And just do it.

It’s not about convincing and align oneself with each other to become some sort of copy. It’s rather about getting to know each other, maybe also yourself and to treat each other with great respect and of course: that your partner understands that you can’t switch and turn off your feelings. Everything else will develop by itself. It’s just important that you treat your partner just in the way you like to be treated: understandingly and respectfully. That’s it. Give her/him time if needed and don’t put her/him under pressure. Point out your needs and talk open and honest about them. Tell your partner about your feelings and your fears, no matter how banal they might be for yourself. Because someone who doesn’t talk, can’t be helped.

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So it is like with everything else in life, the most important things are to: talk, talk, talk, to find ways and solutions together and don’t have big expectations (I know, sometimes this is easier said than done). Try it out, see it as an experiment, when you try something new and see afterward if it’s cool for both of you or not. This might be a lifelong lasting process and maybe things/thoughts/needs change from time to time (this is my personal experience). But just do it and don’t think toooo much about it, lovely people:

It’s JUST BALLOONS. Harmless.

In the end, I have to tell you one sentence, which I can’t get out of my head. It encountered me lately and I think it’s really matching at this point:

Be weird. Be random. Be who you are. Because you’ll never know who would love the person you hide.

Over and out.


The Show must go on


– LOONERS UNITED is back after a short and work-filled summer break –

So, a few weeks passed after my last blog post. But as some of you might already know, there is a good reason for this issue. Since a few months Jan and I worked on a big update for our shop BALLOONS UNITED in the background and this summer the time had come: finally we are online! An update might sound unspectacular, but not in this case. Besides all the new content we actually reworked everything, also like the whole technical stuff, which you can´t even see. So everything, really EVERYTHING is new at BALLOONS UNITED.

Friends, this was so much work that some time ago we reached a point where we just had to set priorities. That´s why I decided the blog had to take a small compulsive break so I can completely concentrate on BALLOONS UNITED. I have to admit that I had a guilty conscience to you guys. But hey, I just couldn´t manage everything at once and I appreciate it a lot that you showed so much understanding. At this point, I just want to thank you for that!

Your support motivated Jan and me to go on and to work with full power because honestly, it wasn´t always easy to stand this huge workload. There are better things to do in summer than to sit in the office and to work 24/7 while everybody else goes on vacations and enjoys the leisure time relaxed and get tanned. I have to admit that I felt a little jealous sometimes and my wanderlust became bigger and bigger, but we had a clear goal in mind and this was worth all the effort and work. But enough with all the complaining!

We are really proud and extremely happy that our new shop is online now and your feedback is the best reward for us. Although this might sound a little bit cheesy, but it made us already forget the struggles of the last time. People, you are really amazing and there is nothing more left to say than: THANK YOU, THANK YOU, THANK YOU!

Now the show must go on because honestly the shop isn´t completely finished yet. Here and there are some little things to do and of course we still have many new ideas, which we would like to implement immediately and as fast as possible, but sadly this doesn´t work that simple way (I suppose everyone knows this recognition at some point). The day just doesn´t have enough hours for this. But Jan and I thought it´s not that bad to bring something new from time to time, isn´t it? Now you can look forward to the future together with us.

But the best thing is that it is time for LOONERS UNITED to awake from its summer sleep. Now it´s possible to take some time for writing again and I´m really happy and excited about it. I can´t promise when and how often I´m able to publish new posts, BUT you can be sure I´m on it and this the main point right?! After all, I want to write about some of my thoughts and implement ideas, but not only mine. The blog is also yours and if you´ve got some ideas, topics, questions or whatever, please just go ahead and tell me about it! I will note and process it into new blog content if it fits into my concept.

Besides all the stress during the last weeks, there is one thing, which I didn´t want to do without: to make some pretty little pictures with which I can delight you during the upcoming time. So, my dear ones stay well and blow up a lot of balloons!


yours Maggy

Why balloon fetish?

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– What I like about balloons as a looner – 

Of course I can write, explain and philosophize a lot about the WHAT? and HOW? with regard to the balloon fetish. But now I just want to to talk about me, my personal needs and the things I like about balloons! But before I´ll start I want to point out that I´ll just talk about my own and individual view and this doesn´t apply for all the other looners in our big wide world. I´m not into stereotyped thinking, as you can also read in my blogpost „Popper, NonPopper, blablabla…“, but actually it should be obvious that you can always just look at yourself and should treat other sights, things, etc. with tolerance and respect, shouldn´t it? This applies to all areas of life!

Because I´m often asked about the things, which delight me about balloons, I`ll reveal my personal and intimate thoughts. So attention please, I´m about to open my heart for you and I´ll start now!

First, there are these different and wonderful colors and many various shapes, which I like a lot. When I see a balloon it always puts a smile on my face. But in my case, this doesn´t mean, that I run through the streets and get horny immediately by just seeing a balloon. No, it´s not that simple and I need a little bit more of interaction to get horny. But nevertheless, I always have to grin, because I know what nice things you can do with them. Pictures pop into my head, which makes me plain and simple just happy and pleased. This happens within seconds and then the pictures are already gone again and I´m back in the actual situation with my thoughts, like a party or shopping for example. As I already said the sight of a balloon doesn`t make me horny – just happy.

But at this point, I have to admit that I find people´s innocent cluelessness marvelously amusing in public.

But I´m not a person who´s into living out my sexual arousals in public and get satisfied by that, I prefer a more private surrounding to satisfy my personal needs. So if I saw balloons lying around in my bedroom, because my husband was such a sweetheart to put them there, the situation might be completely different. But this is also no guarantee, because hey, I´m also just a human and who is horny all the time? But I have to say that the sight of a room filled with balloons is awesome, especially if there are really many or big ones involved. Small balloons are nice, but I´m more into bigger ones (24“-36“), figure shaped balloons (my favorite one is the Giant Doll) and airships. If I see such balloons I want to sit or to lie on them immediately and feel their soft material on my skin. But I don´t like it if they are too big because if I let myself go I could loose my balance and fall off, it´s all happened. What should I say, I´m a little clumsy fellow and I can´t affect this. But if the size and shape match my preferences there´s nothing more beautiful than feeling the balloon properly.

Actually, balloons are known as soft and flexible, but if you lie on top of them, you sense a strong pressure and the balloon feels hard and firm. This contrast is really tempting for me and the fact that a balloon can carry your complete weight and even more is just crazy and make me go nuts. Power and control are important keywords in this content. No matter if you want to be the superior part and be in the driver´s seat, the reality can catch you up faster than you might like it. Because balloons are still balloons, which can pop easily at any time and sometimes even without any reason. In contrast to small ones, giant balloons never popped unexpectedly in my bed before. But this means nothing and this danger makes my heart beats faster. I enjoy to explore limits, to play with them and sometimes also to overstep them and to see what happens afterward. In the best case, if the balloon pops it might increase my lust, but if not I just accept it, deal with it and go on with the next one. But if a balloon pops unexpectedly it´s a little bit sobering for me, because the thing I had fun with is plain and simple gone. But the attraction of the unknown, the danger, the power game and the loss of control make me go wild and crazy.

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However, the most important thing for me is that my husband Jan participates while looning, no matter if he joins me or just watches me. Because as I said before I need interaction, which can be very diverse. There are tons of possibilities to have fun with balloons together or even involve other sex toys and or further preferences. A vibrator, for example, makes the whole balloon shake and involving bondage games can turn out really interesting as well. No limits are set to the imagination, creativity and of course the own lust. For example, I also find it very arousing to blow up a balloon between two bodies, because the pressure can be getting very intense.

Generally, I just love Jan watching me. I love to feel his look resting on me because I know exactly what my behavior causes in his head and his pants. Me just playing with a balloon alone and just for myself is honestly a really rare thing. Maybe some of you might see this as the difference of the „real looner“ (and some even might condemn it) and maybe you are right, but this doesn’t matter for me. Since 10 years I enjoy the balloon fetish together with Jan and I think it´s secondary and irrelevant how this joy looks like individually in detail. From my point of view, the main thing is, to be honest with yourself, to deal with your own sexual needs, enjoy them and be happy, satisfied and balanced as a consequence. You only live once and I think it would be a disastrously waste if you would let yourself measured and restricted by the view and judgment of other people (life partners included). As long as you don´t cause physical or mental damage and behave in an amicable and legal way, please just feel free to live out your sexuality however you want to!

Anyway, I`m extremely happy and thankful that I found access to the balloon fetish with Jan´s help. Because without him it wouldn´t even be possible to do my favorite thing with balloons: which is to have sex on them. Here everything comes together: the feeling of the skin, the pressure, the danger paired with a great swinging effect and the intense response cause the feeling to me that I might take off. This let my desire increase until I´m, how should I say, satisfied, happy and tired.

I have to admit that I developed weak knees while writing, so I´ll stop now and have a look what Jan is doing right now.

I wish all of you, looners or non looners, much fun while living out your desires. Enjoy life!

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Popper, NonPopper, SemiPopper – Whatever!

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– About stereotyped thinking within the looner scene and where I find myself in it – 

You can find stereotyped thinking within almost every area of life.

Often this might influence our way of thinking and sadly also our behavior without even noticing it. There are smart labels for almost everything which can cause stereotyped thinking. In principle, I see no problem with this issue, because you can see immediately who got the same interests, hobbies, preferences etc. By this, we feel connected, related, maybe confirmed and we can exchange with each other and so on.

But sadly it happens that there are often conflicts and hostilities between the different groups influenced by intolerance, fears, foolishness and other factors. This is bad and in most cases simply unnecessarily, but all in all it´s not really dramatic. Because conflicts can be dissolved provided that there is the will for self-reflexion. But from my point of view, it´s most problematic if such labels cause that your own horizon remains small and expectations on how to behave are created.

I ask myself where one category ends and another one begins, where is the line to be drawn?

When am I able to call myself a looner, a balloon enthusiast or „just“ a person who likes balloons and do I have the right to judge one or another group? Who makes such rules and guidelines and is this necessary at all? I say NO! Furthermore, I see such categories just as a help of orientation to find themselves.

Life isn´t just black and white, it´s colorful, just like the world of balloons. Of course also in this world, several categories came up over time and that´s okay. For example, if you call yourself a Looner you also start immediately to think about what kind of Looner you are, a Popper, NonPopper or SemiPopper? Honestly, I have to admit that I find it kind of difficult to assign myself to one group and is this even necessary at all?

Since a few years, I call myself a Looner, because I get sexually aroused by the interaction with balloons or they increase my desire.

I use them as a sex toy, include them into my lovemaking and I don´t want to give it up in the future. But this doesn´t mean it has to be like this every time I have sex.

I´m quite jumpy and afraid of the pop, so it has to be obvious that I have to be a NonPopper. Then again I´ve always asked myself, what the special charms are while popping balloons. Of course, I´ve had different assumptions and I already made up my mind about this topic. But is it really the right way to form an opinion just based on assumptions? I thought I have to suck it and see.

My husband and business partner Jan and I made a self-experiment to get to the bottom of this.

I just thought, that whatever will happen, it would enrich me with a new experience, which might help to get to know me and my desires better and of course the „other site“. In addition, we have a lot of balloons, which have accumulated over the years and now their best days are over. But I thought it would be boring and a complete waste to just throw them away, so we used them to make new experiences.
Now imagine a room, which is almost completely filled with balloons, just the sight of this caused an incredible feeling!

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LOONERS UNITED_Maggy BerLoon_Balloon Pop Experience_03


I admit I was a little bit shy at first and started to pop a few balloons carefully with my hands and every time I got scared by the popping noise. At this time it didn´t feel nice and I was also a little bit worried that the neighbors might call the police because of the loud noise. But then I thought of the amusing reaction this bizarre and funny situation might cause, so the fear went away immediately. More and more I lost my inhibitions and so did Jan, who also started to enjoy this situation.

To watch me interact with the balloons, crossing their limits and also doing this by himself made both of us really feel comfortable.

The tension, the intense pressure, the power game and the bursting let my desire increase enormously. Then it felt like a switch got thrown. I fell into something like a popping ecstasy. I really never expected this to happen and it surprised me a lot.Incredibly thrilling, exciting and satisfying at the same time and not just in a physical sense. Rather it satisfied me that I broadened my mind and I had the courage to do something, which frightened me before.

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But how do I have to go on now?

Am I a Popper or a SemiPopper and do I really have to make a decision?

Sorry, I don´t want to decide and to say I´m on one or the other site and maybe to restrict my thoughts and behavior by doing so. I just want to do what I want to in that very special moment.

Sadly I´ve noticed way to much discussions, conflicts and hostilities between several groups for example between Poppers and NonPoppers. Often one group tries to convince the other what´s better or if it´s okay to make one´s preferences public or not and so on. So they run in circles over and over again and don´t achieve nothing else than anger, waisted energy and time, which better should have been used for one´s own satisfaction of needs (for example with balloons). Ultimately everyone has the right to make his own decision, right?

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So my request to you:

Please throw a glance on yourself more than on the judgment of others.

Be honest with yourself, be proud of who you are and love yourself. Don´t try to convince others that your views are the better ones or expect that others conform to you. Rather be happy of the differences and appreciate them, even though they might uncertain you. Try to see the differences as an enrichment, which can make your own life more colorful, if you want it to. Maybe you´ll get to know yourself, your wishes, your desires and dislikes etc. a little bit better and discover new things.

We don’t regret the things that we’ve done but the things that we haven’t. Free yourself and live your life however you want to and enjoy it to the fullest irrespective of any expectations, categories, and boxes.

For more openness – tolerance – sexual freedom & a respectful treatment!

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Balloon Fetish: sex toy balloon

– The german radio station Fritz reports about being a Looner on the international fetish day –

What is the first thing that comes to your mind when you hear the word „fetish“?
Probably the first associations are lacquer, leather, latex and BDSM. An outdated view I think, which should be changed. Because apart from BDSM there are a lot of other sexual preferences of course. That´s why us Looners with our fetish for balloons get more and more attention and popularity of the general fetish community as well.

In keeping with this issue, a new article about us was published on January the 15th, 2016, the international fetish day. Of course, I don´t want to reveal too much, but to summarize it a little bit: it´s about the Looning itself, about BALLOONS UNITED and LOONERS UNITED and about Jan and me. You got the opportunity to catch a short glimpse of our everyday working life and maybe you can get some more new details about us.

But you better take a look and enjoy yourself. You can find it at the web portal of the german radio station Fritz of RBB. Since it’s a more or less local radio station sadly it´s only available in the German language. But I tried to translate at least the written part into English on the bottom of this page.

Here’s the link to the complete article, also with some great pictures from André Krenz Photography:


Jan and I feel greatly honored and both of us are really happy about the interest. We really appreciate it! So a big thank you for this dear RBB team!

English translation of the article:

Balloon fetish: sex toy balloon

„Bursting, colorful, smooth shapes“ – these are the first connotations that pop into the minds of Maggy and Jan when it comes to balloons. But we´re not talking about the little Micky-Mouse-Balloons, which you might use as a decoration on a children’s’ birthday party. It’s more about giant life-sized balloons up to a length of 2,5 meters or a diameter of 1,8 meters, which Maggy and Jan include in their sex-life.

Love, air, and lightness

The two Berliners-by-choice are so-called „Looners“. They live the balloon fetish („Looning“) and often include balloons during sex. In the video Maggy and Jan talk about what’s behind the fetish, the meaning of the terms „Popper“ and „Non-Popper“ and of course why these fragile things rock during sex with one alone or even with two, three, four, five people…

To pop or not to pop?

The so-called „Popper“ is thrilled by bursting balloons in all kinds of ways. There are special terms for every single popping method like „Nail-Pop“ by using the fingernails to pop a balloon, „Sit-To-Pop“ by sitting hard on the balloon or „Blow-To-Pop“ by blowing the balloon until it bursts. A „Non-Popper“ tries to avoid popping a balloon and is more attracted to the friction, the feeling on the skin or the smell of a balloon.

Maggy and Jan would describe themselves as „Semi-Poppers“: popping is okay but not necessary. „In one moment it’s cool. Bang. Not cool anymore“, Jan describes the unpleasant moment when a balloon burst underneath them during sex.

From fear to fetish

Above all the Looner scene is characterized by one thing: it´s dominated by men. But that´s a common thing with all kinds of fetishes, says sexologist and couples therapist Joachim Reich, even if there´s no clear explanation for this. Also in Maggy and Jan´s relationship, he was the driving force. He determined his sexual preference when he was 14 years old. But when he was a child, he was terrified by the noise of a bursting balloon. But this isn´t a rarity like Jan says: „I know a lot of Looners, who were afraid of the bang as they were kids.“

Science is still arguing about how fetishes arise exactly in the first place. But the Berlin sexologist gets an instructive picture on this matter due to the work with his clients: often a fetish and a sexual arousal get together randomly, a so-called coincidence, which is a key event that left a deep mark. This might be the pretty varnish raincoat of an aunt in the childhood or a bursting balloon. Because also fear is an arousal, just a negative one.

From hobby to profession

Since almost two years Maggy and Jan are running an online shop for balloons in all kinds of shapes, colors, and sizes – no matter if you’re looking for a Donut, a caterpillar or a giant heart, they got it. And they are shipping worldwide: only about half of their customers come from Germany.

Their business requires so much time, that by now the former preschool teacher and the former event technician are running around between boxes with over 40.000 balloons and earn their money with the shop.

Next, to the shop they also have a blog – open for everyone. Due to a large amount of internet trolls out there that’s a real rarity in the community. With high-class pictures, where Maggy models herself, and personal stories they want to present the fetish for everyone who’s curious and the whole Looner community in a transparent and authentic way. And of course, they want to show: „That’s not weird, that’s not stupid. That’s just who we are.“ – or as they both say: „a completely normal life“.

My Looner background story

LOONERS UNITED_Maggy BerLoon_Qualatex 24 Rose Balloon_01

How I discovered the balloon fetish and became a looner

There are different ways how to develop a fetish, which also are effected by various factors.

I´ve heard from many Looners that they have had a drastic and sometimes frightening incident in their childhood, which caused their special fascination for balloons. I just had nice experiences with balloons in my childhood and I can´t remember them excactly. There was nothing special. But I’ve had another life-changing experience: I got to know my husband and partner Jan!

In May 2006 we fell in love and realized that we match just perfectly. Our first time was very exciting, fascinating and lovely. We wanted to share everything, have no secrets and always be honest with each other. So it happened that we lay in bed and started to talk about our sexual preferences. Of course, I also wanted to know what he likes. But in this moment I saw that he became extremely insecure and that he was struggling with something. His behavior made me even more curious and I have to admit that I also became a little afraid of what wicked thing he might say because I saw how hard it was for him.

He took a deep breath and said: „I like balloons!“.

I felt surprised, happy, moved, very inquisitive and extremely relieved at the same time. It became very colorful in my head, because of the many questions and thoughts that I´ve had. Just like a virgin, I wanted to know everything about it. How does this work? What´s good about it? What kinds of balloons are there? …and so on.

A long, interesting, funny and enlightening talk about the balloon fetish followed and there were only two things which made me speechless and stunned. Firstly that there was such a huge range of balloons and that I didn´t hear anything about it at all before and secondly that it was so hard for Jan to talk about this and that he nearly felt ashamed. I just thought the whole time: „It´s just balloons! How cool is that!? There really isn`t anything bad about it! I want to try it!“.And that is exactly what happened afterward.

The days, weeks and months after it, Jan helped me to get in touch with the world of balloons and its many advantages.

Sometimes we included balloons into our (sex-)life and sometimes we didn’t, always according to how we felt. And that´s still the way we do it today.

For a long time, I didn´t saw myself as an actual, real Looner, until I realized, about three years ago from now, that I can’t-do without it and that the balloon fetish became a part of my own life! So yeah, I´m a Looner and I´m happy to have such an extraordinary and nice preference.

That´s my Looner background-story and I want to say thank you Jan, for expanding my horizon! THANK YOU THANK YOU THANK YOU!

Balloon Pop Challenge – The Second

A shared challenge is a challenge halved – my husband Jan also got nominated

Just like me, Jan also had to pop a balloon. Besides, he is the reason I got in touch with the balloon fetish for the first time, but I´ll talk more about this at another time.

Now let us see what´s up to the balloon pop challenge. Both of us got nominated by Elena, one of the models of our friends at Alissainflatables. There are just two rules:
1. Pop a balloon in your favourite way
2. Choose which and how many balloons you pop by yourself.

So far so good, would both of us have been Poppers and not NonPoppers instead. But nevertheless Jan is always openminded to try new things out, just like me and pulled himself together. We will see, maybe it´ll wet our appetite. Afterwards one is always wiser.

But now watch how Jan did a Sit to Pop with a Qualatex 24“ The Looner. Have fun!

Balloon Pop Challenge – The First

I got nominated and popped a balloon – insane!

In the following video you can see me popping a balloon. This is very very rare, because I consider myself being more of a NonPopper and don´t do this often.

I have great respect of the bang, but all fear and doubts aside, I gave it a try. From my point of view it´s good to be open to make new experiences, otherwise I won´t never find out what I like and what not. So maybe I´m looking forward to pop some more balloons, we will see… But first, that´s what happened:

My friends from Alissainflatables started a balloon pop challenge and Elena, one of the lovely models, nominated me and also my husband Jan. The rules are simple, I had to pop a balloon in my favourite way, no matter what type of balloon. Okay, I had no idea, what my favourite way to pop a balloon is, I just did it on purpose one time before. In this exact case I did a blow to pop with a Qualatex 16“. This was an exciting and tough experience for me and I really felt quite alive afterwards. Great feeling by the way, I understand Poppers now, but it´s still not my thing though!

This time I wanted to try something new again and decided to make a nailpop with a Qualatex 16“ Balloons United. I was really in a tizzy and happy I got through with it!

But watch the video by yourself and see what happend. Enjoy!

You, me and a balloon

LOONERS UNITED_Maggy BerLoon_Black Long GL700 Balloon_01_by André Krenz Photography

Balloons you can use together with one, two, three or more people…

In fact you can use almost every balloon to sit, to lie or just to do what ever you want to do on them. The advantages are simple: The balloon adapts perfectly to the body shape and reacts dynamically to every move you make on it. A vibrating effect can be generated by that, which can be seamlessly integrated into your lovemaking.

Sure, if you bounce hard on it, it can pop, in the end it´s just a balloon. But honestly, it never happend to me before. A little, smart advice: inflate the balloon really strong and let some air escape afterwards.

My personal favorite is the Cattex Giant Doll. Due to its curvy shape, you can lie on it really comfortable and your partner can take you from behind. With this balloon you can cause a really great swinging effect so you get the feeling to lift off.

If you like long balloons better, you can also use Cattex GL 500, 700, 1200; Rifco Giant Pillar. For those of you, who are more into round shapes I highly recommend Cattex 44“, 47“, 55“, and 72“. A mixture between long and round balloons are Rifco GL 800 and 900 and last but not least: don´t forget the a little bit fancy and funny figure balloons like Cattex Giant Caterpillar and Rifco Giant Omniloon. They also make a lot of fun.

I could go on and on like this and also talk about the medium sized balloons, which are also very durable, but I stop now, because there´s one big rule to remember: go ahead and try it yourself to find out, which balloons you like the most! Sexual preferences are individual and a personal matter of taste. I would love to know which balloon you like the most for this, so please tell me and let´s talk about it!

How to extend the lifetime of a balloon?


About the right inflating of a balloon and what you need to know about it

Before you start to inflate your balloon right away, please have a look at your surrounding. If you find some sharp or hot things there, just put them away or please be careful. Otherwise there would be no tip needed to extend the lifetime of a balloon, because it would be gone already.

So, you checked your room and are willing to start now. Then take the balloon with your hands and stretch it a little. Afterwards inflate it real firm, either by using your lungs or a pump, that doesn´t matter. If you got the feeling to reach its limit, then stop and let some air escape again.

This technique helps your balloon to get more range in relation to its breaking point, because you inflated it over the intended size and prestreched it by that. So your balloon becomes more stable and you can sit on it without any problems or do other things with it. Sure, the quality and stability also can depend on the balloon brand and can vary slightly.

But one thing you should always have in mind: there is no guaranty, that a balloon won´t pop. It is in the nature of things, that a balloon can pop sooner or later. But now, have fun while inflating and remember „ the proof of the pudding is in the eating“!

Looner? Maggy and Jan explain the balloon fetish

The looner documentary by the alternative city guide GERMAN-NESS

By the end of 2014 Jan an I participated in a documentary for GERMAN-NESS. In her city guide the lovely Claire introduces different german cities and their interesting, creative, special or sometimes bizarre inhabitants.

In the context of the Berlin episodes, she also wanted to learn more about BALLOONS UNITED and the balloon fetish.

In my opinion she did a great, sensitive and informative reportage!

Just take a look at the video and tell me what you think about it.

Important notice: The documentary is in German but there are also English, French, Italian, Dutch and Spanish subtitles available!

I just started a blog

LOONERS UNITED_Maggy BerLoon_Office Chair Balloon


Hi everybody! Some of you might already know me, others will get to know me now. I´m Maggy, looner, owner of BALLOONS UNITED and from now on also a blogger.

There are many different topics that I´ve got on my mind and a lot of things I often get asked about. That´s why I decided to make a blog, to talk about all of this and also to let you take part in my looner life. There already is some content available, which might interest you, for example have a look at „WikiLoons“. Other articles will follow from time to time.

If you’re even interested in participating in my project, you are warmly invited to do so! No matter if you leave me a comment, a question, a topic proposal or just a note, I´m happy about every kind of feedback. Or are you even interested to publish your own article at my blog, then just write me at info@looners-united.com.

I´m really excited and looking forward to it. Now have fun with my blog!

Yours, Maggy BerLoon