– Looner, producer, cameraman, visionary. The godfather of balloon fetish videos gives away some private details –
Could you please introduce yourself a little bit?
I’m Valentin, 33years straight male from Saint-Petersburg, Russia (sounds like profile info from dating site huh?). Occupation – art director in an advertising company. Looner. The guy behind the camera in ExoticLoonz and ThirtyThreeRooms.
Please tell us something about yourself as a looner. Your story, preferences, etc.
Most looners have the same background, so I’m not sure that my (rather typical) story worth much attention. Felt attraction for balloons since childhood, treated myself weird until I found looners online blahblahblah. No curious inception, no painful experience. I always kept my secret and no one beyond the looner community knows about it.
I’m a bit into inflatables too but only into specific popping scenes.
How long are you and Oxana a couple now? How did you meet in the first place?
It will be 12 years soon. We graduated from the same high school but didn’t know each other. We got acquainted on the graduates’ annular meeting. For me, it was love at first sight. But it took time to prove Oxana that I’m her Mr. Right
How did you confess to Oxana that you’re a looner?
Honestly, I didn’t intend to do it. I got used to keeping this in secret, and I thought that I would never tell it to anyone.
But one day after many years of our relations with Oxana I suddenly thought – why the hell I should hide this from her? What could go wrong if I tell the truth? And I told her everything. About me, about fetish, about community. Can’t remember another time when I was so nervous. Oxana was shocked but (thank God) in a positive way. She couldn’t believe that I didn’t make it up and balloon fetish actually existed, so I showed her some clips. It was incredible how quickly she accepted this part of my life. Next day our bedroom was filled with balloons, and we opened a new page in our relations.
A lot of people ask me how to say to the GF/wife/crush that you’re a looner. As you see, my experience is irrelevant. All I can say is you should be confident about your partner and her attitude to things like this.
How did you start producing looner content?
Believe it or not, it was Oxana who offered to make a balloon photoset. Only for me, of course. It was just a first week after I confessed her about my fetish, I felt like daydreaming because everything that I even didn’t dare to dream about came to life right at that moment. And Oxana enjoyed the unexpected way to manipulate me and wanted to try everything I like about balloons. For the first time in my life I bought big balloons (it was Gemar 27’’), they looked so huge. And we made a photoset. It was fantastic.
When I started to offer imported balloons to Russian looners (it was 2005), I asked Oxana to make some product photos. We did several shoots with Qualatex 24’’, Belbal 14’’ and some others. It was regular product pictures, but I got A LOT of positive feedback about them. Looners from all over the word asked me to make more photos with Oxana.
Of course, it was flattering for both of us, so we started making various photo shoots and posted them on my VK page. Good times, I still treat some of that sets as pure gems. Oxana somehow felt the nature of fetish from the very beginning, and it was very deep understanding of what we all expect to see from a looner picture. All I need to do is to build the set and to turn on the camera – and here comes the masterpiece.
The idea to make a looner clip was as obvious as spontaneous. No preparations, no discussions, no plot – it was like “okay, let’s try it, should be fun”. And it was fun, and the feedback was so inspiring that we decided to make looner videos. So that’s how ExoticLoonz appeared.
Is there a story behind the name ExoticLoonz?
First, it was the name of my online balloon store. For me (and for many Russian looners) all balloons over 14’’ were exotic, so that was what I used to offer. After I had posted the first pictures of Oxana with balloons, a lot of people joined my VK group only to see new photos. So when it was time to name our studio I didn’t hesitate much. It caused some inconvenience much late, but at that moment I couldn´t imagine our looner video production will become that serious.
Why did you decide to stop making clips as ExoticLoonz?
You know, we did well with ExoticLoonz. Our c4s store always was in Top 3. For the three years that EL was online, we filmed nearly 300 regular and custom clips. Many studios and models tried to copy our style and ideas.
So if everything goes well why the hell we closed our store?
Simply, Because one day we both realized that we slipped off-course. Remember I said that the time when we did only free photosets was good days? Pure fun and creativity, new ideas for every set and no commerce at all. And after three years we turned into commercial fetish studio that makes two updates a week and has number “5” in titles of some popular series like “Full Contact”.
It was evident that we reached the limits of what we could make in our flat and our c4s. We reached the boundaries of ExoticLoonz. We didn’t do anything new and just repeated our old ideas.
Of course, you can say “So what? Some studios shoot commercial clips with the same scripts in one room for years and seem to have profit”. No, we’re not going to be like that guys. Because it’s so so SO FUCKING BORING.
You see, producing looner content is not what we do for the living. It’s kind of a family hobby. We do it to feed our passion for the beauty of balloon fetish, to discover the hidden sides of it, to broaden the boundaries of emotions that get transmitted with fetish videos or pictures.
We don’t have the clear understanding how it should be done best, will it work and will our fans appreciate the results or not. So we’re destined to break into the dark fields, to permanently try new approaches and create something far beyond regular commercial stuff. And this is what we like to do.
So that’s the basic idea of ThirtyThreeRooms?
Pretty much yes. We wanted to make a concept of the looner site that won’t limit us in our experiments. New cozy location for every Room, unlimited about of balloons, helium, custom made inflatables, a huge variety of shooting costumes and a lot of photography gear. Damn, I have to carry 100+ kg of stuff to every shooting! But now we can shoot nearly everything that we could imagine.
Of course regarding “cost efficiency” TTR is an insane thing. If we would have an accountant, he’d be like “you’re going to spend $1500+ on a single shooting?? Are you nuts? You’ll never make any profit off it” Fuck that. It will be fun! We will rent the penthouse, fill it with huge branded balloons to the ceiling, set the strobes, put on latex catsuit, turn on the sprinklers and shoot this session with five cameras in slow motion JUST BECAUSE WE WANT IT!
That’s what TTR about.
It’s a lab, testing facility for our vision of looner content. And when we shoot one Room we have no idea what the next Room will be like.
Even though this concept sounded way too unusual, you and Jan believed in TTR from the very beginning. I guess it’s because you two are as crazy as we are. Thank you for your huge and versatile support. Together we will bring to life even more awesome projects!
Are you going to do any joint shootings with other studios/models?
I think it is inevitable though we don’t have any individual plans or suitable candidates for now. You see, our vision and approach are pretty uncommon so we should find a like-minded person first.
I´m sure a lot of men and women would also enjoy seeing men performing in looner clips. Do you ever think about doing this? Maybe yourself?
Well, actually when I open FB feed I see dozens of guys posting videos of their balloon fun. Same on Youtube. Half of the Instagram content tagged as #looner are male… So the 5-10% of looners who are females or gay should be overwhelmed with this stuff…not to mention what will happen if they ask looner guys to send them their private looner videos. So I’m pretty sure that the world will survive without another boy on a balloon filming himself.
Honestly, I did film several episodes of my private balloon fun. Was curious how does it look like from aside. I got the answer – it looks awful. And I don’t want to produce anything I treat as awful.
Oxana is an excellent and well known Looner model, how does it feel like being her husband? Do you get jealous at some point?
It may sound weird, but the fact that my wife is a well-known model of my fetish doesn’t bring much to my attitude to her. I always adored Oxana, her beauty and grace, her kindness, sharp mind and sense of humor. And her great work as a model is just a reflection of her versatile perfection.
Do I get jealous? Sometimes I do. She has a lot of fans, not all of them a tactful and polite. But we trust each other on 110%, so we don’t have any problems with it.
Does your and Oxana’s primary occupation help you with making looner clips?
It helps a lot! As a nurse, Oxana has a great patience to shoot the most complicated sessions and strong fingers to tie a lot of balloons
And my work is just the same as I do in TTR – to create a concept, a complete vision of what you want to show and bring it to life. Of course, the designing, editing, and photography skills are very useful too.
Tell us a little bit about the Russian looner community?
Russian looner community is tiny. I suppose 200-300 persons or so (according to the number of active members of local looner sites). We have an old school online forum and several VK groups. Many more aged looners that remember USSR are nostalgic for old Soviet balloons (bakovka), you might saw them in BalloonHeart videos – those incredibly soft and fragile ones with gentle crystal colors. Too bad that these loons were discontinued long time ago…
Our society is pretty much conservative, so most of our looners hide their fetish from everyone, even from friends and relatives. But it seems to be common for all looners.
To summarize it, how would you describe the balloon fetish community in general from your point of view? Did you notice any changes during the past years? What are your wishes for the future?
Most of the looners are passive consumers. But I’m glad to see that people are becoming more active now than in the past. More posts, discussions, more content, more new studios. Community lives when something happens in it, so I wish more people will contribute certain content.
I think, the greatest luck of all looners is to have such an amazing and passionate guys like Jan and you on our side. You two do the hell of work – supply looners with great balloons, produce nice content and introduce our fetish to the world. If one percent of all looners were at least half as active and productive as you, the balloon fetish would become the world’s most famous kink in no time. Way to go!
THANK YOU VAL. Thank you for your openness and for your kind words. Have fun with your „family hobby“ and keep on experimenting! – Maggy BerLoon